diff --git a/Makefile b/Makefile
index 4661158..7dd3e18 100644
--- a/Makefile
+++ b/Makefile
@@ -1,4 +1,4 @@
-version=$(shell git describe --always --dirty)
+dev_build_version=$(shell git describe --always --dirty)
 
 # TODO: run golint and errcheck, but only to catch *new* violations and
 # decide whether to change code or not (e.g. we need to be able to whitelist
@@ -18,7 +18,11 @@ updatedeps:
 
 .PHONY: install
 install:
-	go install -ldflags '-X "main.version=dev build $(version)"' ./...
+	go install -ldflags '-X "main.version=dev build $(dev_build_version)"' ./...
+
+.PHONY: release
+release:
+	goreleaser --rm-dist
 
 .PHONY: checkgofmt
 checkgofmt: